Professional Experience ~ Moira Ashleigh
Experienced web/graphic designer and usability consultant with a proven ability to develop websites from conception to completion, emphasizing clean design and ease of use. Strong skills in XHTML, graphic design, CSS, user-interface design, search engine optimization and usability.
Freelance Graphic Designer ~ SolsticeSun Design, Woburn, MA - March 1996 - present
Moira Ashleigh has created websites for:
Massachusetts Charter Schools Association (including redesign), Jenzablog, Stephen Earp Redware, Choose Jenzabar, Jenny Hinckley, Messagefire, Jan Veen Memorial, Meridian Acupuncture. DAGW, D&B B2B Sales and Marketing, Somewhere Consulting Group, Maine Infant Mental Health Association, Mary Norwood Campaign, Elias Israel Campaign, Spamwatcher, Convergence 2001, Dave Rizzo Campaign, Dancing Flowers, Triskele Design, WiseWays Herbals, Dean Cook Campaign (highlighted in the Boston Herald October '98),The Libertarian Party of Massachusetts (named #1 third-party website in Campaigns and Elections magazine November 2000), Tribal Ways/Spirit Ways, Dyax Corp, MoonScents.
Created graphics, web templates and usability assessments for ProManage Incorporated and Photo.R.Good.net. Designer and Webmaster EarthSpirit Web and created specialty sections for the EarthDrum Council website.
Currently Webmaster for Massachusetts Charter Public Schools Association, Dream Change, Maine Infantmental Health Association and EarthSpirit websites. Formerly webmaster for National Sports Marketing Network.
Contract work 2006 – present graphic and GUI design for New River, Inc. working on Fund Point Suitability, TIAA-CREF micro-sites and PDF deliveables, Fund Point Research, Bear Sterns, and Hartford Intranet GUIs.
Contract work (2000-2004) for the D&B web application, zapdata.com, included usability studies on the products. Initiated and created an online website for tracking all product and project upgrades, with comments and mockups available to both engineering and quality assurance. Also worked on interface improvements for Integration Manager and Market Spectrum Web products.
Designed logos, business cards, and identity packages for:
Endless Loop Software, Sparta Success Systems, Fountainhead Consulting, Meridian Acupuncture, Authentic Voices Studios, Hawthorne Forest Consulting, The Libertarian Party of Massachusetts, and DAGW.
Created brochures and postcard mailings for EarthSpirit Inc, The Libertarian Party of Massachusetts and Dancing Flowers.
Other projects include a database web application prototype for Net Age, and graphics for a Visual Basic application user interface for Liberty Mutual Loss Prevention department. Worked with Liberty Mutual Web Services to build part of a new customer interface for their secure extranet.
Launched multiple national web ad campaigns for the Libertarian Party.
Performed a usability study of one of the Liberty Mutual Loss Prevention Intranet applications and the Zapdata web application.
Coordinated with SkipJack to implement an on-line donation service for the Massachusetts Charter School Association.
Formerly taught Photoshop CS2, Dreamweaver 2004MX, CSS, usability and website design at Bunker Hill Community College for their web design certificate program.
Founding Partner ~ Messagefire - March 2003 – Jan 2005
Was a founding partner of MessageFire LLP, which sold advanced spam-filtering solutions. Helped devise product strategy, designed the corporate website and the product's web user-interface, and created on-line ads for product marketing. Messagefire was sold in 2004 to MessageGate, Inc. of Bellevue, WA.
Web Designer ~ USWeb/Utopia Corporation, Waltham, MA - June 1997 to April 1998
Tasks included design and production of client websites, the development of various extranets, creating an internal corporate newsletter and website, and collaboration with client design teams, including Security Dynamics (now RSA Security), Ocean Spray and TJX Companies.
Web Designer ~ Utopia Inc., Waltham, MA - Sept 1995 to June 1997
Worked with design department to write HTML and create graphics for numerous customers, including: Salem Five, Reseller Management, MFA Boston, Boston Software Council, and TimeSlips. Did production, editing, and quality testing for the "Made In China" website, which won multiple awards and was listed among Yahoo's websites of the year (1996).
Skills and Software
Photoshop, Dreamweaver, BBEdit, Fireworks, MicroAngelo, Acrobat, Quark, Illustrator, Freehand, Corel Draw, Corel Photo Paint
Usability analysis, SEO
FTP, SFTP, Telnet
Mac OSX and PC platforms
Education and credits
Emerson College, Boston, MA Master of Arts: Honors, Theater
Emerson College, Bachelor of Science: Gold Key, Theater
MotherTongue, staging director, 1994 to present
University of Bologna, Italy, Assistant Director, International Theatre Festival
Harvard University, Cambridge, MA, Dance History and Criticism
Massasoit Community College, Associate of Arts High Honors, Liberal Arts
Owned a New Age bookstore, bartender at Copley Marriott and Maison Robert, Boston, MA, dancer with Cambridge Court Dancers, actor for the Massachusetts Bar Association training program.